How a fintech marketing team got 4x the leads

Who they are and what they wanted

They lead marketing at a lending fintech. They were ready to make a big investment in growth, with organic and paid campaigns driving the top of their funnel.

The work they hated

Their custom marketing website was built years ago and didn’t have the tools that kind of growth needs. They built a new marketing site to unlock their growth. It just needed to launch.

Instead, the experts insisted they start over: a whole new application, their initial investment thrown away, and a rewrite of their core application. A massive project with a lot of new risk. For more than six months, more consultants came in and nothing progressed.

What made it scary

Every expert they were working with said there was no other way. Betting against all of them meant risking their customers, more lost time, and a room full of “I told you so.” But their growth plan couldn’t wait another six months, and they couldn’t afford to throw away their existing investment.

What we did, and how fast

We showed them a different path, one that kept the work they had already done, and had it working in one week. The experts still insisted it wouldn’t work, so we set up monitoring and metrics to keep the team confident. They launched about a month later.

What they do now

Their top of funnel grew 4x, and their original investment paid off. Now they’re focused on new ways to keep growing. As for the experts, the numbers proved them wrong, and they let them go.